No, this is not a proposed script for The Big Bang Theory. It’s actually a book review. Technically, a series of book reviews. Three book reviews, to be precise.
It started with an evening in a small Starbucks in DC’s Chinatown. I was visiting a few architecture classmates (and a journalist) and as we huddled together in a booth by the window, hoping the hot chocolate would fend off the December chill, the conversation turned to Malcolm Gladwell‘s Outliers, and whether or not architecture, or any profession, was something for which an individual could display a talent at a young age. We were swapping stories of our first memories of design, or what drew us to the field, and realized that we all had a very diverse range of interests in our youth – any of which could have become “the right profession” for us to pursue. That is, in retrospect it is easy to say that architecture is the field for which I’m destined, but it’s really quite circumstantial. I could just as easily have been destined to become a concert pianist, had my parents enlisted me in lessons a few years earlier (or had I chosen to practice more!).
As I wandered the library a few weeks ago, that conversation popped into my mind and wouldn’t go away. So I abandoned my reading list for a while and have consumed not one, but all three of his books in the last two weeks.
While Gladwell presents several interesting anecdotes and propositions, I was more struck by the similarities between the books – the norms, rather than the outliers, as it were. Here are three things, both good and bad, that I felt the books had in common.
- Subjects. After reading Sway, I became quite fascinated by writings on psychology and sociology, and Gladwell was able to both quench my thirst and pique further interest. The three books, The Tipping Point, Blink and Outliers, all address various facets of human behavior, from the subconcious instant-decision-making mechanisms with which we are all equipped to the way being part of a group changes our willingness to act. What makes it interesting, of course, is that while these topics have obviously been studied before (Gladwell cites primary sources throughout his texts), the general public wouldn’t have been exposed to them – unless you’ve been reading Psychology Today on a regular basis.
- Accessibility. More than the fact that writing about these topics makes them available for general consumption, the way in which Gladwell addresses these subjects makes them accessible to just about anyone. He uses advanced vocabulary, sure – I even found a couple of GRE words as I was perusing the texts – but he presents the research without too much jargon. In fact, he’s quite successful at introducing a vocabulary of his own (“connectors, mavens and salesmen” in The Tipping Point, for example) without becoming Heideggerian. And by stating his sources in his books, he allows those readers interested in pursuing the topics further the opportunity to consult the primary texts.
- Rhetoric and summary. The opposite side of Gladwell’s “accessible writing style” coin is that he can seem a bit condescending. By beginning every chapter with a summary of the previous section, followed by a leading question that he then proceeds to answer, I felt like a child being led by the hand through the discoveries Gladwell made during his research. Okay, I’ll admit that I’m guilty of using the rhetorical question in my research writing as well, but a rhetorical question every few pages (for 900+ pages!) is quite a bit. And, really, I’ve been reading the book – I know what you just said – stop treating me like a third grader. If I wanted a pop quiz on the book’s plot every chapter, I’d take the Accelerated Reader test!
As for the books themselves – I think I enjoyed Blink the most, as it addressed both the pros and cons to subconscious snap-judgements in a variety of settings without loitering too long around a particular example. Both The Tipping Point and Outliers got a bit redundant after a while. Gladwell provides plenty of case studies in the latter, for example, but after a while his presentation gets boring: tell me the “success by hardwork” story for Person X, followed by the “what really happened” story that relates Person X’s success to the circumstances surrounding their upbringing.
To be honest, while I enjoyed the books for their content, I think the authors of Sway were able to present similar research in a more compelling, engaging manner. If you’re interested in this kind of thing, I suggest you read that one first – and then Gladwell’s trilogy if you’ve got time.
Filed under: Read all about it, Blink, Malcolm Gladwell, Outliers, psychology, sociology, Sway, The Tipping Point, writing style